What to write a press release about
How to write a press release that gets the media's attention
an extremely viable way to get exposure
for your business is to get news
coverage from the media I'm going to
show you how to create a great press
release but it's notice
you
a grand opening a new product a
record-setting sales year a new location
or a special event are all good reasons
to contact the media and send them a
press release it's important for any
business owner to know how to write one
that not only gets noticed but actually
turns into news coverage here are the
things you need to know in order to
write a killer press release now to
ensure readability your press release
should follow this standard format it
should be typed double-spaced and on
white letterhead with a contact person's
name title company address and phone
number in the upper right hand corner
the words for immediate release should
go at the top of the page on the left
margin in capital letters the headline
usually in bold
should be centered below that a subtitle
can be included in italics that briefly
elaborates on the headline your headline
should be brief clear and a condensed
version of the press releases key points
it might be helpful to write down your
headline at the end after the rest of
the press release is written so that it
clearly defines the overall point of the
release the press release should be
written as you want to appear in the
news story some journalists simply don't
have a time to research your company's
story and may use what you've written or
make small changes so whatever you want
them to say needs to be clearly laid out
in your press release now let's look at
the body content the first paragraph
should have the most important
information start with the date and the
city and which the press release
originates the lead or the first
sentence should grab the reader and say
concisely what has happened
the first two to three sentences should
sum up the release and the rest of the
paragraphs must elaborate on that the
second and third paragraphs should have
secondary information make sure you deal
with the actual fact they're events
products services people targets goals
plans projects etc it's always a good
idea to include quotes from people
involved that give a human element to
the release and are a great source of
information your boilerplate is next
this is the area where you say more on
your company who are you
what are your achievements and what's
your mission this followed by your
contact information gives more detail
about the writer if your story is to be
considered this is how the media will
get in contact with you to find out more
information make sure to include
multimedia contact information such as
your email address and your social media
contact it's also a good idea to include
a link to an online copy of the same
press release if possible lastly signal
the end of the press release with three
hash symbols Center these directly
underneath the last line of the release
this is the journalistic standard before
sending make sure that your press
release has been proof read and is free
from all grammatical errors it's always
best to keep your release to one page
but two pages is the absolute maximum an
extremely smart way to promote your
business is through a clear concise
attention-grabbing press release now
that you know how to write your own be
sure to notify the media anytime that
you do something newsworthy for more
information on how to write a press
release visit my blog elite graphics
dot-com and remember it's your business
why not take a leap
