hallo friends in this video I should
describe how to write a case study how
to write a case study applying best
approach for writing a case study so
let's proceed what you are going to
learn in this presentation 1 what is a
case study 2 why students are asked to
write a case study 3 what is the best
approach for writing a case study for
which structure is best for writing a
case study let's proceed to the next
slide what is a case study a case study
refers to the investigation of a
particular business problem inside a
company or in the current market
conditions for example suppose that you
are the manager of an e-commerce company
and the sales of your company is going
down over a few months now your company
asks you to write a case study to
analyze and present issues related to
the sales and also provide proper
suggestions and recommendations to the
company let's proceed to the next slide
how to prepare the case preparing the
case is mandatory before you begin
writing your case study you must follow
the following points to prepare your
case so the first point is read analyze
and examine the case thoroughly second
point is focus your analysis third point
is to identify at least two three key
problems that you have to cover in the
study now try to understand why these
problems exist what is the impact of
these problems on the organization and
then who and what is responsible for
these problems let's proceed to the next
slide the third part is to uncover
possible solutions by reading experience
website research and analysis finally
the fourth part is to select the best
solution by looking for its pros and
cons and checking whether the solution
is realistic or not let's proceed to the
next slide making a structure of the
case study once you are done with
preparing the case your next task is to
make its structure many times the
assignment should itself ask you to
follow a proper structure mentioned in
the details file if the structure is not
provided in the details file then you
can follow the standard structure of
this tutorial
presentation a case study structure has
following sections first part is
executive summary executive summary is
generally written for providing an
overview of the full case study you can
refer to the business report
presentation to understand how to write
a general executive summary let's
proceed to the next slide
introduction introduction is the part
where you introduced the main issues
that are related to your case identify
and mentioned are major issues of a case
study in this section formulate and
introduce your thesis statement and
elaborate with a few sentences findings
describe what issues you have identified
in the introduction part and provide a
brief analysis of these issues the
analysis of the issue should be
supported by proper evidences and facts
given together with the relevant theory
and course concepts discussion
discussion is the main and crucial part
of your case study keep your discussion
larger than other parts of a case study
and summarize the main issues that you
have mentioned earlier identify and
provide solutions to the issues and
briefly outline each alternative
solution and then elevate them in terms
of its advantages and disadvantages
from the context of a case study let's
proceed to the next slide
conclusion sum up the main points of
findings and discussion recommendations
choose the best alternative for the
solutions you had discussed earlier
briefly justify your choice and describe
how it should have sold major problems
and issues of the case you can also use
integration of theory and coursework
implementation explain what should be
done by whom how and when you can also
include the rest of estimates of the
total budget for your suggestions
references references has already been
discussed in the earlier parts of this
free course let's proceed so friends
this was the presentation video for how
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nice time
you