What to write in meta description
Writing Meta Title & Meta Description: SEO for Beginners Tutorial
hey this is Sasha and in today's video
what I'd like to do is share with you
how to properly write your title and
description at least for the metadata so
that way you can rank higher in the
search engines or at least better
optimize so if you're looking to write a
good title with SEO in mind and a good
description with thinking about search
engine optimization in that case this is
what I want to share with you in this
video so if we take a quick moment and
just look at Google and look through the
microphones here and I just put in a
keyword search for wireless a microphone
lavalier right at the top so as we start
scrolling down you'll see that there's
different types of links out there so
this right here anything in blue this is
your main title and typically right
under it is the description okay that's
kind of how the title and description
works and you get a chance to write
those titles and descriptions now Google
and certain search engines don't always
use your full title or your full
description for example they might
modify that description a little bit
they'll tweak it depending on what's
inside your body text so also if it's a
little bit too long
like let's take for example this one
from B&H photo you can see that this the
San Heiser iew 112 and you can see
there's the three dots which means the
description is a little bit too long or
lengthy but basically you want to write
this title in a nice way so that way it
has your appropriate keywords and it's
related to what it is that you're
offering on that page and then you also
need to write that description right
under it as well and that just kind of
helps optimize it so that way when
people are reading it they're more
likely to click it or when search
engines are scanning it they're more
likely to rank you higher for those
search terms so those are the two main
things that you need to focus on when
writing the metadata which is the meta
title and the meta description there
used to be a meta keywords but Google
and other search engines have found that
to be a little spammy so nowadays you
don't really have to worry about that as
much so in either case what I want to do
is share with you how to really write
this at least any
away and keep it simple at least within
a wordpress-based website and you'll see
that it's not too difficult just takes a
little bit of planning and once you get
the hang of it you'll be able to knock
these out fairly quickly and optimize
your pages so in order to illustrate
this example what I'm going to do is
just use one of the pages from my
website and you can see here's the
countryman v3 lav microphone it's a
review and test of that microphone in
them there's the video for it so what
I'm going to do is I can click through
it and just edit the post and here is my
edit post within my backend of the
website now normally at the beginning
especially with WordPress it's going to
kind of give you this title right there
whatever you put it in so if I scroll
down and the plug-in that I'm using is
Yoast SEO you'll see that what it does
is create that as the title okay
now there's no Meta Description that
I've inputted right there because you
can see it's empty okay so that is
actually empty right there but you could
tweak it to make it even better okay so
the more you tweak it and play with it
you can constantly update it and check
your rankings and you can really be on
top of these things if you really want
to be for me personally I usually just
write it once and kind of set it and
forget and just make another post or
article you could go back once every six
months and tweak some of these things to
fine tune things and it might give you a
little bit of extra value or boost in
the rankings but overall is it worth
that time two results value maybe it
really depends on you what industry
you're in and how much time you're
willing to put into it so this plug-in
right here the Yoast SEO if you search
for this what it does is really it just
puts the metadata right into your
website so if I go into my website right
here and you can see this is just the
website I right click and I can go to
view page source okay right on the
browser what it's going to do is
populate the metadata now back in the
day you used to be able to do this
manually or you used to just do it
manually and you still can
but these plugins what they allow you to
do is they input these snippets right
into
this into the website so as I look into
this and you can see the title right
here here's our title tag and that's
what Yoast SEO really does okay so you
can see Yoast SEO plug-in it comes in
right there so there's our title that's
written at least for the home page and
then there's the description right there
now every page itself has one of these
so if I go into the countryman lab and I
view the source and then let me just
find the title okay so let's just go to
it and there it is okay so you can see
this is the blog archives maybe I was
not on the right one let's click through
it and go to the page directly so here
it is the countryman b-3 laughs okay so
this is the actual page post so again
I'll right click view source
let's do find the title and you can see
right here Countryman b3 lav mic review
and test backstage income but there's no
description right this page doesn't show
a meta because it doesn't have one
either right it for this page or go to
the into the SEO and set up a template
so that's what we ultimately want to do
is we want to write a description for
this so let me zoom back out and if we
go ahead and we write one how do you
really write one well you think about
your keywords in mind typically the more
important the keyword the more you want
it towards the front so in my case if
you're new to this and you want to
brainstorm here's a little example that
you could do is you could search for
let's see what other websites or related
topics are writing it'll kind of give
you some ideas of things people are
searching for so in our case here you
could see this omnidirectional lavalier
microphone countryman v3 are very good
keywords okay so you can see these
keywords right there are fairly good to
get in there okay so those are a few
good ones and now what I'm doing is I'm
just scanning for a few other major
keywords that people have searched for
and if you don't see any of those
sometimes which you can even do is
towards the bottom here there's related
searches so you can see they have
related searches that are again lavalier
a microphone sound professionals you
know then they also compare it be three
versus the B six
so there's a few different variations
here but lavalier would be good or a lav
and microphone omnidirectional so you
can see on my post there's no
omnidirectional and lavalier is not
mentioned so what I can do is let me
just go ahead and take this one it has a
lot of those good keywords I'll just put
it in the description for now so that
way I can kind of see some of those
keywords so now what I'll do is maybe
I'll start writing my title so how do
you write the title well you could just
type it in in this box right here okay
so what I could do is okay let me take
my old one again just so I don't lose
that one okay let's see here copy this
over there so now I'll create one so I
could say country and you can see how
it's editing or changing these right at
the top as I type in this SEO title
right here it's changing it all the way
up here okay so that's what I'm actually
doing okay so here I could say
countrymen be three Omni directional
Omni directional lavalier microphone
review and test and you could you could
add a couple of an exclamation point if
you want you could change it up
sometimes I'll use brackets to get those
things going or to just kind of give a
little bit of a difference because
remember it's not just about the robots
or the search engine crawlers it's also
about the user caching things so if they
see review and test maybe that's exactly
what they're looking for because that's
what I have you know you double check
your spelling
so again
omnidirectional if things aren't looking
good there then just double check your
spelling or make the adjustment right
there okay let me just see
omni-directional looks okay but let's
just see yep looks good omnidirectional
so once you have this set up right there
now you write the description right so
you can see the Yoast SEO plug-in is
really good because if I kept writing
here learn more about this plug-in you
can see how it creates this green bar
for the title where green is good that's
that's all I really need for the title
if you go too far you've already
extended the character with too much
okay
the Meta Description is the next thing
that I want to write now for many people
as I look through this you can see the
countryman Wireless round lavalier
microphone is all-purpose rug I'll
update the review as soon as I get a
resolution you can see some of the
descriptions they put up but it's
basically two to three lines it's not
too big in terms of the description goes
but two to three lines is all you want
you can see that Google will even trim
some of these right here okay so you see
with the three dots they kind of trimmed
some of those to match because of the
keywords so what you can do is as you're
looking for setting up this description
you know you want to think about this
process but here let me just take a
moment and write something out and then
I'll show you exactly what I've came up
with okay so here's what I've came up
with so learn about the countryman b3
omnidirectional lav mic now one of the
reasons I've used lav mic instead of
lavalier is just to get a different
keyword within the description rather
than the title okay so that's one of the
things and the same thing with the
microphone versus the mic so you can see
I've done just a slight little
difference there in terms of my keyword
usage then I also just wrote a little
bit about the microphone so I said it is
incredibly tiny has crisp audio and
durable and I use the ampersand sign
instead of and because because of just
the lengths you'll notice here with the
length as we expanded it might get a
little bit tight you will love this
microphone and then again I emphasized
microphone right there to use the key
words and I could add b3 microphone now
as I continue typing over here you can
see that now it gets red which means
it's a little bit too long so using just
one to two lines is all you need but if
you can squeeze a few other key words in
there without getting too too spammy
that's what you want to do you want to
make sure that it's not spammy it's
focused on the user because that's what
search engines want but it still
includes your keywords and it makes
sense now here I've used it is
incredibly tiny has crisp audio and
durable simply because it explains what
the mic is it gives a description of the
mic and here again you can see the +
sign versus the ampersand saves me right
there into squeezing those things in now
once I'm all set and if I'm happy with
this I feel good about it then I'll go
ahead and just hit the update the post
button or just update my page and then
what I can do is you can see going back
to my view source you can see there's no
description here but if I hit f5 and
refresh okay you can see there is our
description so you can see how it works
out really nicely for we have our title
we also have our description right there
works out great and now we are good for
search engines ultimately the more
important the keyword the more you want
it towards the front as you track your
rankings time and time again probably
check it once a month once every three
months or once every six months
you can make slight little adjustments
because you might get ranked for
something like you know as people do
searches they might look for a tiny
crisp microphone okay and that listing
might show up and if you're seeing that
these things are coming up and you're
getting a lot of traffic you might want
to make these words a little more
important and move them towards the
front okay so you'll start
playing with those things with time but
that's ultimately how you write a really
nice title and a fairly nice description
for your web page and you're going to do
it differently for each page because
every page is different focuses on
different keywords has a different
purpose so your main home page is going
to be different from your sub pages the
about page you're going to have to write
them be a little more custom about them
and that's what will help you get higher
rankings in the search engines because
your being more specific on what that
page has to offer thanks for joining me
in this video I hope you really found it
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