What to write on about us page
About Us Page Examples — & How to Create Yours
if you want to see some good examples of
some of the best about pages out there
I've got them and we're starting right
now if you want to transform your
website into a customer or lead
generation machine I'll show you all my
best tips tactics and secrets to get
there fast let's dive in hey guys I'm
West McDowell web strategist for the
deep end and if you're not subscribed to
the channel yet go ahead and click that
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another video you need to succeed online
so your about Us page is often gonna be
like the second most visited page on
your website right behind your home page
so of course it makes sense to want to
optimize it to use it as another
opportunity to convince your customers
to buy but not surprisingly most of us
actually just use our about page as an
opportunity to talk about us but that's
a big mistake because when people click
that they're not actually looking to
know all about your history when you
were founded and that you are super into
IPAs they have a desire or a problem
that needs solving and they're there to
see if you're the one who can solve it
for them and that means cleverly using
your about Us page as a way of telling
people who you are in a way that means
something to them in other words don't
think of this as an opportunity to say
let me tell you all about us rather let
me tell you how we can help you help me
help you yeah you knew that was coming
right so I've picked out five of my
favorite about us pages from around the
web and I'll tell you why each works so
well and also a few tweaks that I might
make to make them even more powerful so
let's go check them out okay so here is
idea where CO and then our about page
and what I really like about this is
it's kind of about their team but they
never miss an opportunity to shine it
back on why it should matter to their
clients so right here check out this big
headline it's not gonna get lost and it
basically spells it all out it refers to
themselves as a talented team but then
it goes back and says that they design
amazing user experiences for their
clients as you scroll down here you to
see these really cool candid images that
make the brand personable and it makes
them seem actually fun and you know this
graphic behind it kind of sells that
idea even more you know it would be
really easy just to kind of have these
pictures here but it gives it some extra
nine Flair which i think is pretty cool
and there's you go down we see some some
more customer focus copy so it does talk
about their experience but you know
that's good you want something like that
for authority building and then it goes
on to say that you know this is another
benefit for the client you're good
you're gonna work directly with our CEO
and co o to find and recruit an amazing
team and then we scroll down even
further we've got what I love and these
are the and they're basically spelling
out all the benefits with little icons
going with them you know this just works
so much better than having a big
paragraph of text about this it really
just breaks it down into bite-sized
pieces and these headlines let you know
exactly what the benefits are and then
going down even further we have company
values which you know like I say most
companies what they do here is they
would just put a big paragraph of text
or several paragraphs of text but
they've broken it up again with these
little tiny bite-sized chunks of text
and the icons and guess what each one of
these is really another benefit because
here's something I want you to
understand you know values and mission
statements and all that kind of thing
are great internally and every company
should have a mission but they really
only work as a customer facing item when
they overlap with what matters to your
customers and in this case they
definitely do alright and on to our
second example this one is Rent the
Runway comm and this is a great example
of a business having a philosophy you
know and that's basically a should or
shouldn't statement like a dentist
saying that nobody should have to be
afraid of going to the dentist or a tree
removal service saying you should be
able to enjoy your yard and again this
only works that the statement is rooted
in your customers desires or in the
problem that they need solved so in this
case it says our mission is to make
women feel empowered and self confident
every single day and I would tend to
believe that their customers probably
feel the exact same way so the overlap
is definitely there and I love this page
because it tells the origin story but it
isn't self-indulgent you know it
proposes a problem that all women feel
which is spending a bunch of money on
clothes but still having that feeling of
nothing to wear so essentially they're
relating to their customers with a
statement of understanding
and then they talk about how they're
changing that so in the end this about
Us page is really all about you the
customer and how this business is going
to solve your problem okay and here we
have cultivated wit calm and this is a
perfect example that showcases the
personality of a business you know and
it doesn't directly talk about the
customer benefits as much as I would
like but they do a pretty good job of
getting you to actually want to work
with them and this nice big image you
know really kind of lets you get to know
them and into their world a little bit
and it's not too self-indulgent and
scrolling down so this large text on the
Left
really breaks down what they do and I'd
like to see a little bit more
explanation but I still wanted to show
this example because it shows you don't
need to write like a term paper on your
website you know you can write with
personality people will want to work
with you more if you do it that way and
on the right they talk about their
overall belief that humor can make
complicated ideas more understandable
and products more fun and then scrolling
down they have some staff BIOS and
pictures to go along with it which I
don't always recommend but if you're
gonna do it have fun with them you know
these may be a little over the top but
they're in comedy so it's in keeping
with their actual brand identity here so
even if your business is not in the
comedy realm which it probably isn't you
can still take a page out of their
playbook here and use a light-hearted
touch with your staff or team photos
okay now we've got Amy porterfield's
website this is a great example of a
personal brand like you know for coaches
or consultants and Amy really knows her
audience which is primarily women who
want to get out of the nine-to-five and
start their own online businesses so she
meets them right there where they are
with her own story and how she used to
be one of them she basically shares
everything that she did wrong and so she
reveals what she finally did right and
how she can help guide them to success
too because it's a path that she knows
very well and this about Us page has a
lot of text on it which I don't always
recommend but at least it's all broken
up into really bite-sized chunks and
that keeps people more interested in
reading all the way down okay now we
have two arms ink.com you know I love
this one because it's super simple and
this big bold image up top gives a real
sense of the personality of the
company and the brooklyn nests of it all
and as you scroll down here you get a
really simple statement that both
introduces themselves while giving
several benefits their clients can
expect you know quick turnaround and
attention to detail
then we've got a few more strong images
followed by another really strong
statement we're here to make you look
good then they've got a really nice
authority building section of
recognizable companies that they've done
work for and while that can seem a
little indulgent like it's focused on
them this is actually a really smart way
to build authority you know clients do
want to see this it basically acts as a
testimonial in a way now if i were
redoing this for them what I might do is
make it a little more visual including
the company logos rather than just
writing the names out you know because
most people might skip right past this
because it's styled so plainly you know
remember that people generally will skim
a website not so much read it so anytime
you can make something visual like using
a logo rather than writing out the name
of a company you should probably go for
that alright so those are some of my
favorites but now I want to hear from
you and I want to know if there's any
others that I missed and be great about
us pages that you found on the web or
let me know which of the five I talked
about is its most inspiring to you and
if you're not subscribed to the channel
yet go ahead and click on the circle
icon right here to subscribe and we
don't need to stop hanging out now
there's so much more to share so I've
got two more videos right here that
you'll like just as much as this one all
right guys I'm West McDowell from the
deep end and I'll see you in that next
video
