Hey everyone, and welcome back to my channel.
In today's video I want to talk about how you can create a welcome book that really
wows your guests.
Your welcome book is important because it really sets the tone for your guests, and
it's one of the first impressions.
So you want it to be welcoming, helpful, and polished.
When it comes to the format, you have a few different options that you could go.
Now, you could go the simple route and provide something in a binder format, or you could
go a little bit more professional and create something using a service like Shutterfly,
where you incorporate a lot of beautiful pictures, and you print it out in a book format.
Then the third option I see that is becoming more and more popular is doing a digital guidebook,
using a company like Touch Stay.
And I will link to them below, I think that they are great option.
We don't personally use them, but I know a lot of hosts that do, and love it.
And that provides the guests mobile access to your guest book, and then it also gives
you an option to print it as well.
Now, if you want to go with the simple yet still professional and beautiful route, in
today's video, I will show you how you can create your own guest welcome book using Canva,
so let's get started.
I've broken this into four steps, and step number one is, gather the important information,
open up a Word doc, and start putting all of the information that you know needs to
go into your welcome book.
So the first piece of this is you want to write a nice welcome note, it doesn't have
to be super long, it may be a paragraph, but something warm and inviting, since this will
be the first thing that they read.
Next, you want to provide their local contact information.
Who are they going to contact if an issue arises?
And then next you'll also want the important phone numbers, so local fire department, local
police department, if there's a home association that they would need to get in contact with
for any reason, those type of numbers would also go in your first page.
Then you want the important information like your wifi password, garbage instructions for
taking out the garbage, and checkout time and maybe anything that they need to do before
So make sure you have all the basics covered, and that will be in your first few pages.
Step number two are your how-to guides.
This is where you will think about all of the different items in your home, is it easy
to figure out how to operate them?
You will want to make sure you have how-to instructions for any tricky appliances, if
you have a hot tub, technology is a big one, make sure they know how to work the TV.
So just include all of the how-to instructions in that Word doc as well.
You'll also want to capture specific rules that apply in your home, building, and/or
So think about those as well, and that will go in this section.
Step number three is, be their tour guide.
This is the fun part, this is where you get to really help them enjoy your area as a local.
Give them those insider tips, give them your favorite bars, restaurants, rental shops,
shopping, attractions, all of that.
Kind of, if you have a family member coming in town, what are you going to tell them?
So put that in this welcome guide as well and really help be their tour guide.
That will be much appreciated, and something that guests love reading in these type of
Step number four is, make it pretty.
Now I love this part, this is where you take your Word doc, and then you're going to make
it really pretty so that you can print it out, put it in a binder, laminate it, whatever
you decide to do, but really you want to put a little bit of design on this so that it
looks professional and polished.
A tool that I love to use for this is canva.com.
Canva, you can create a free account, and you can do everything you would need to with
the free account.
So you can upgrade if you want a little bit more bells and whistles, but you definitely
don't need to.
You do not need to have any design experience, and I think it is a very easy and intuitive
platform to use.
So I will walk you through right now, I'm going to jump in my computer and show you
how you can get started designing your guidebook in Canva.
So let's get started with that.
Okay, I am in canva.com, you can just start a free account, it'll give you everything
you need, and you'll go to create a design, and then it will give you all of their templates.
So for this case, go ahead and choose flyer, because you want an 8-1/2 by 11, and then
this will give you all of your template options to choose from.
For this example, I will choose the first one, and you'll click on that, it'll automatically
be brought over, and then this is where you can customize it.
So I am going to start by ungrouping this so that I can delete these text boxes out
of here, because all I want it to say is, "Welcome to Echo Valley."
So I am going to change the font color, I'm going to bring that down, and I will say,
"Welcome to Echo Valley Cottage."
I need to bump this text down a bit so that it fits, and then I can bring my box over,
and I'll start with that.
Then you will upload your photo, you can upload your photo there, but I already have a photo
So I'll take my photo of the exterior and drag and drop there.
That's going to be my cover, and then I'm going to go back to my template, and now I
will add the second page.
So this is where I would again, update my photos here just by dragging and dropping,
maybe you can include some interiors of your home or some shots of the views at your home.
And then this is where you might change the text color again to whatever you decided your
brand family is, and then this is where you will customize your text, "Hello, we're so
glad you're here," and then down here is where I would write my personalized welcome note
that shows your appreciation for them staying at your home.
Then the easy part comes, once you get this page the way that you want it, then you can
really just start duplicating it for the next pieces of information.
So on the next page is where you would have your important contact information, you could
continue to swap out new photos, or you could just delete this altogether, and then just
make this more of a text page.
You could update to say, "Important phone numbers," and then this is where you would
outline all of those important contact numbers.
Once you get this looking the way that you want it, change out your colors to make sure
your colors and fonts are consistent.
Then just copy that again, put in your how-to guides, put in your guidebook information,
where you recommend that they visit.
I hope that this was helpful.
I use Canva for absolutely everything, and I think that you'll find it a really easy
tool to use to create your guidebook.
Creating a great guest welcome book is one of several important steps to starting your
Now, be sure to grab my free marketing roadmap, because it lays out the seven important marketing
pillars of starting a vacation rental.
So I will provide the link to that below, if you want to grab that free guide.
Also, if you are getting started, I would recommend you check out this video right here,
it is the first six steps to take when you're getting started, and it's a really good starting
point for anyone that is new to the vacation rental industry.
Thank you so much for watching.
Be sure to subscribe and hit the bell to be notified because I post new marketing videos
for vacation rentals every Tuesday.
So thanks again, and I will see you next week.