How To Write A LinkedIn Summary - LinkedIn Summary Examples

if you want to learn how to write a

great Linkedin summary tune in because

in this video I'm sharing six of my top

tips to help you write a LinkedIn

summary that gets noticed and stay

around until the end to find out where

you can get your free LinkedIn mini

course hey there if we've never met


I'm Heather Austin from Professor Austin

comm and the career Club on Facebook and

on this channel I provide simple

solutions to help you build a business

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miss a thing so here's what's up

LinkedIn is growing at a staggering

amount it's where most business

professionals interact on line in fact

it's been reported that 41% of

millionaires use this platform so having

a well-written

LinkedIn profile is a must if you are

trying to find a new job or trying to

land new clients and besides your

profile photo and your headline your

summary is one of the most important

sections of your LinkedIn profile and I

have to admit this is one of the hardest

sections for me to complete in my own

LinkedIn profile when I first started

using LinkedIn I wasn't sure how to

showcase my skills and I certainly

didn't know how to format this section

with some trial and error I learned how

to use my LinkedIn summary to go from

100 profile views in one week to now

almost 1,000 profile views in one week

so I'm going to show you how to do the

same let's jump into a tip number one

write your summary and first-person this

is something that I see business

professionals get wrong all the time to

make your summary more conversational

you want it to be in first person this

will make it easier and more natural for

you to compose your summary and it will

show you in a more personal light so

rather than saying Jane Doe is a driven

business owner you would say I am a

driven business owner tip number two is

to tailor your profile to a specific

position or industry the key to doing

this is to use key words key words are

words or phrases found within a job

posting that relate directly to the

qualifications and responsibilities of

an ideal candidate pinpoint these key

words by examining the job posting very

carefully make note of words or phrases

that you see multiple times when you

compose your summary make sure these key

words and phrases are used throughout

now for step-by-step instructions on how

to use LinkedIn to find a job I have a

quick LinkedIn job search tutorial that

I created just for you I'll go ahead and

link it up below tip number three

include an expertise section now because

around the topic of keywords let's also

talk about your expertise section this

is a section that you'll add to the very

end of your Linkedin summary that

includes all those keywords and phrases

that you pinpointed before you could

also call this section specialties make

sure it has 15 to 20 keywords or phrases

that an employer might search for when

they're looking for someone with your

specific skill set or experience for

example in my expertise section I have

LinkedIn profile strategies and LinkedIn

profile optimization and I even have

personal brand development tip number


keep your summary short and to the point

now Lincoln allows you 2,000 characters

in your summary however I wouldn't

recommend using that many characters

unless you need to our attention span as

human beings just keeps getting shorter

here's a good rule of thumb include two

to three paragraphs with two to three

sentences in each paragraph I like to

call this the two by three role keep in

mind also that the first few lines of

your summary are the most important this

is what someone sees when they first

visit your profile to get your audience

to learn more you need to entice them

with an attention-grabbing first

sentence now to better organize your

content and implement good

use of white space consider using

headings subheadings and even bullet

points tip number five show your

character one thing you can do to stand

out from everyone else on LinkedIn is to

let your personality shine you can do

this by showing your drive and passion

for the industry that you're in or the

position you would like to have you can

also do this by sharing a brief

statement about your personal interests

such as I love horseback riding long

walks in the park and hot yoga tip

number six include a call to action at

the end of your summary right before

that expertise section I talked about

include some type of call to action for

your reader to get in touch with you

quickly this can be something like

sharing a link to your website your

online portfolio or even your email

address to make sure your profile is

looking sharp and that your Linkedin

summary is well-written take a look at

my free LinkedIn mini course will you'll

learn even more juicy tips to get your

LinkedIn profile in tip-top shape I'll

go ahead and link that up below yeah if

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you in the next video